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Starbucks expands personal-cup program to drive-thru and mobile orders

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Starbucks grew from early 1970s drip-coffee shops to a European-style model shaped by Howard Schultz’s Italy trip and Il Giornale’s 1987 acquisition. In 1985 it offered a 10-cent discount for personal cups, and Rewards later added double stars. In 2024 the chain allowed personal cups for drive-thru and mobile orders, ending the in-store-only rule, with about 15% of U.S. sites having drive-thru by 2005.

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