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Starbucks CEO Niccol touts Back to Starbucks progress and $500M partner-hours push

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Starbucks’ Back to Starbucks strategy, launched by CEO Brian Niccol shortly after he became chairman and CEO, focuses on restoring a warm coffeehouse atmosphere, improving customer service, and fostering human connection. Niccol says the company has made progress over two years and has invested more than $500 million in partner hours, larger rosters, and adding more partners on shift during busy times.

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