Spotify Plans Profit Boost With More Marketing Spend and New AI Features
Spotify said price hikes and higher marketing spending are central to proving it can turn its large user base into meaningful profit. The company is also expanding AI features, with 25% of users already using them, and rolling out Reserved for eligible subscribers to buy up to two tickets before public sale. Q2 operating income rose to €655 million, while Q3 guidance targets €670 million, below estimates.