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Sports Direct Warned to Withdraw RRP Discount Ad Over Misleading Claims

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Sig2.60Sen-2.50Env0.00Soc-1.80Gov-2.40

Sports Direct has accused the Advertising Standards Authority of being out of touch after the ASA banned a website advert that claimed a £17 Puma top was discounted from a £45 recommended retail price. The ASA said the RRP use was misleading and ordered the advert withdrawn, warning future savings claims must reflect genuine market prices. Sports Direct disputes this and argues the £45 price had been in place since at least 2023.

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