worldathletics.org

Sony Partners With World Athletics to Showcase New Sprint Finish Visuals

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Sony will serve as an official global partner of the World Athletics Ultimate Championship, using its proprietary optical tracking technology to create new visualisations of sprint finishes as a proof of concept. The results will be integrated into the host broadcaster’s international feed, distributed by more than 30 major broadcasters worldwide, aiming to make athletics viewing more immersive for fans.

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