SoFi Plus Surpasses 200,000 Subscribers as SoFi Lifts Guidance
SoFi says its SoFi Plus subscription, launched April 1, topped 200,000 paying subscribers by the end of Q2, generating about $24 million in annualized revenue. The company originated $10.7 billion in personal loans, with $7.6 billion held and $3.1 billion routed through its LPB partners. It raised full-year revenue guidance and updated 2026 assumptions to 1–2 interest-rate hikes, while expanding LPB growth and using SoFiUSD as payments infrastructure.