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Snapchat Expands Unified Mobile Ad Measurement to Global Partners

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Snapchat is expanding Unified Attribution globally, partnering with mobile measurement providers Adjust and AppsFlyer and planning to add more partners. The unified data aims to help advertisers understand what drives results on the ephemeral messaging app and optimize faster. Brands in the beta saw major gains, and Snap’s Q2 revenue rose 19% to $1.6 billion.

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