reuters.com

Snap Boosts Revenue and Ads With AI Tools for Advertisers

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Snap said it is strengthening its ad business with direct-response ads and AI-powered tools that automate bidding, budgeting and user targeting. Daily active users rose about 5% to 493 million, despite declines in North America and Europe DAUs. Second-quarter revenue increased about 19% to $1.60 billion, and Snap projected third-quarter revenue and adjusted EBITDA slightly above estimates, plus more Specs AR glasses details on Sept. 16.

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