Smithfield Expands Commonwealth Clash Sponsorship With Baconbassador Program
Smithfield Foods is extending its long-running sports sponsorship across University of Virginia and Virginia Tech, adding support for the 2026–27 Commonwealth Clash. It will launch the Baconbassador Program to boost fan engagement and connect students, alumni, and athletes. Smithfield will also fund both campus food assistance programs, with donated-food volume determining Community Champion status.