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SM Forms Joint Venture STE With Tencent Music Entertainment

Tencent Music Entertainment logoTencent Music Entertainment
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SM Entertainment logoSM Entertainment
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SM Entertainment established a joint venture company, STE, with Tencent Music Entertainment Group in Beijing, appointing Zhao Mi, CEO and a representative director from Super Junior-M, to lead the entity. STE is intended to expand influence across the Greater China entertainment market, run auditions for artist casting, manage group activities in China, and support SM artists from the region.

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