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SM Entertainment and Tencent Music Form Beijing JV STE for Greater China

SM Entertainment logoSM Entertainment
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Tencent Music Entertainment logoTencent Music Entertainment
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SM Entertainment has established a Beijing joint venture with Tencent Music Entertainment Group called STE. The JV will develop and manage artists for the Greater China market, with auditions and plans to debut a new Chinese idol group within two to three years. Zhoumi, a long-time Super Junior-M performer, is appointed CEO, and STE will manage promotions and support in China.

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