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Ski Industry Price-Fixing Lawsuit Targets Vail and Alterra

Vail Resorts logoVail Resorts
Sig3.65Sen-6.90Env0.00Soc-3.85Gov-5.10

A U.S. class-action lawsuit alleges that Vail Resorts, Alterra Mountain Company and other ski industry players colluded to increase and fix lift-ticket and season-pass prices, stifling competition. The antitrust claims have not been tested in court. The complaint cites price gains of more than 55% at certain resorts since 2019-20, and nearly 40% for Vail’s starting Epic Pass since 2021-22.

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