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Simon Media Network Links Mall Foot Traffic to Identity

Simon Property Group logoSimon Property Group
Sig2.40Sen+1.60Env0.00Soc-2.20Gov-1.30

Marketers want proof that campaigns lead to visits, engagement, and purchases. Simon Media Network aims to connect mall foot traffic with identity, turning otherwise anonymous in-mall behavior into actionable attribution. It builds on e-commerce-style tracking and uses methods like email capture, site behavior, and purchase history, while drawing on established closed-loop location measurement approaches.

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