Shake Shack Reports 3.5% Same-Store Sales Growth and Project Catalyst
Same-store sales rose 3.5%, driven by 2% traffic growth and 1.5% price and mix. Total revenue climbed 17.2% to $417.6 million as new restaurants and comparable sales grew, with April comps initially down 0.6% before accelerating. Shake Shack unveiled Project Catalyst for digital and AI-led expansion; digital sales were nearly 41% in Q2, and a loyalty launch remains planned for 2026.