Scripps Names NBCU Sales Veteran to Lead SMB Growth and Direct Response Ads
Scripps appointed Jen Carfley as head of small and medium business growth and direct response advertising, effective immediately. In a newly created enterprise role, she will lead strategy to connect growth-focused advertisers with Scripps premium video inventory across local, national, linear and connected TV. Carfley brings over 15 years of media and ad sales experience, most recently at NBCUniversal.