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Scripps Appoints Jen Carfley to Lead SMB Growth and Direct Response Advertising

E. W. Scripps Company logoE. W. Scripps Company
Sig1.85Sen+3.75Env0.00Soc+0.10Gov+0.33

Scripps Company appointed media sales leader Jen Carfley to head newly created small and medium business growth and direct response advertising, effective August 27, 2026. She will lead an enterprise-wide strategy linking growth-focused advertisers with Scripps premium video inventory, and from next year will run direct response advertising for ION and Bounce networks while Marathon Ventures continues handling related efforts for other networks.

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