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Samsung U.S. Marketing Chief Allison Stransky Named Boston Beer CMO

Samsung logoSamsung
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Boston Beer Company logoBoston Beer Company
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Allison Stransky, Samsung U.S. marketing chief, will become CMO of Boston Beer Co. on Oct. 12, reporting to CEO Jim Koch and COO Phil Hodges. Boston Beer says Twisted Tea faces tougher competition and demand for Truly is below expectations, prompting about $20 million in ad media cuts tied mainly to Truly, while still spending on advertising.

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