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Samsung Unveils ThinQ Claw AI Agent Demo for Smart Home at IFA 2026

Samsung logoSamsung
Sig1.57Sen+2.63Env+0.62Soc+0.78Gov0.00
LG Electronics logoLG Electronics
Sig1.56Sen+2.98Env+1.27Soc+1.22Gov+0.18

Samsung Electronics is using IFA 2026 in Berlin to present AI that works across TVs, home appliances and Galaxy devices as part of a broader home system. Its main new feature is ThinQ Claw, a text-based AI agent demonstrated for the 2026 Europe lineup, intended to coordinate devices and services. LG is also highlighting a context-aware AI setup and an energy-management system using Homey.

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