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Samsung Hosts #PlayGalaxy Cup World Final at Gamescom 2026

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Samsung hosted the #PlayGalaxy Cup World Final at Gamescom 2026 in Cologne on Aug. 27–28, featuring teams that advanced from qualifiers across North America, Southwest Asia, Southeast Asia, Latin America, and Europe. All players competed on Galaxy S26 Ultra, and the final was won by a Malaysian team, livestreamed worldwide on YouTube with 12.1M views. Samsung also ran a Galaxy experience zone at its booth.

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