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Salesforce Launches McConaughey Campaign for Expanded ClaudeForce With Anthropic

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Salesforce’s Q2 report and a new Claude integration eased concerns that AI will disrupt niche enterprise software, with the CRM shares jumping 22.6% and retail sentiment staying extremely bullish. The company is again promoting its AI push via a Matthew McConaughey campaign highlighting the expanded ClaudeForce partnership with Anthropic, positioning Claude as an agent that can execute work by using Salesforce data, workflows, and governance infrastructure across apps including Slack and email.

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