9 September 2026prnewswire.com

Research Highlights Roku’s Value in Fox’s Planned $22B Acquisition

SigSignificance5.62SenSentiment+5.35EnvEnvironment0.00SocSocial0.00GovGovernance0.00

SigSignificance5.05SenSentiment+3.30EnvEnvironment0.00SocSocial+0.60GovGovernance-1.20

New research says 43% of respondents use a Roku device as their most-used streaming player, and 17% report their smart TV runs on Roku OS. Parks Associates says Roku connects consumers to content and ads, including via Tubi and The Roku Channel, and Fox’s $22 billion planned acquisition could expand data, advertising and distribution opportunities.

Coverage (1)

Parks Associates: Fox Acquisition of Roku Underscores Growing Value of TV Operating Systems and Streaming Platforms (prnewswire.com)

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