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Ralph Lauren Extends US Open Retail Activation Through Sept. 20

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Sig2.24Sen+3.60Env0.00Soc+1.15Gov0.00

Ralph Lauren will keep its U.S. Open installation open until September 20, extending a six-week retail activation that runs nearly twice as long as the tournament. The program blends personalization and vintage home products with uniforms, commemorative merchandise, and in-store hospitality such as cocktails and styling appointments, with reported tennis-category sales up about 10% during the event period.

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