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Ralph Lauren AI efforts target improved online customer experience

Ralph Lauren logoRalph Lauren
Sig1.65Sen+2.30Env0.00Soc+1.20Gov0.00

Ralph Lauren is investing to improve online user experiences, expand brand discoverability, and better understand evolving consumer behavior, aiming to strengthen customer engagement. The company also continued recruiting key consumer groups, including women, luxury consumers and younger customers. Shares fell 4.2% over three months as the stock remains rated a Hold.

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