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Rakuten Survey Finds 54.3% of Gen Z Use Generative AI for Shopping

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Sig1.40Sen+1.70Env0.00Soc+1.20Gov+0.30

Rakuten said a survey of Rakuten Gakuwari users aged 15–25 found 54.3% used generative AI during product consideration or purchase, most often to compare items (44.4%). About 38.0% used it nearly daily. Many relied on AI for studying (62.6%) and trusted AI information in learning (48.5%). Respondents showed mixed impressions of AI firms, while 40.8% viewed Rakuten’s AI efforts positively.

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