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Purpose Toys Expands Naturalistas® Into Walmart’s Main Fashion Doll Aisle

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Purpose Toys is expanding its Naturalistas® doll line into Walmart’s main fashion doll aisle nationwide. Naturalistas®, launched in 2022, is billed as the first Natural-Hair fashion doll line and is moving alongside major toy brands. The rollout includes multiple doll sizes, fashion packs, action figures, and texture-focused Crown Collection styling heads for culturally authentic natural hair representation.

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