Puma Partners With Argentine Duo CA7RIEL & Paco Amoroso for 2026 Tour
Puma has announced a new global partnership with Argentine artists CA7RIEL & Paco Amoroso, bringing them into its collaboration-focused brand strategy. The duo and Puma are co-designing exclusive looks for their 2026 global tour, blending custom performance garments with Puma archive vintage pieces. The collaboration debuted in New York and continued with appearances in Mexico and Barcelona, linking fashion, music, and brand identity.