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Publicis withdraws Coca-Cola global media bid after winning Pepsi

Publicis Groupe logoPublicis Groupe
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Publicis exited within 24 hours its race with WPP for Coca-Cola’s global media account, withdrawing because it had won the other competing business. The firm is still expected to continue handling Coca-Cola’s $700 million North America media account for now. The situation centers on client conflict and category exclusivity rules, including how Coca-Cola’s Japan review is structured.

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