Publicis Media to Take LVMH’s APAC Media Business From 2027
Publicis Media will take over LVMH’s Asia-Pacific media account effective January 2027, ending WPP’s nine-year run. Reports say the work was awarded without a formal competitive pitch. Publicis will cover APAC markets except Japan, where Dentsu will continue, and it already manages LVMH’s North America media business. LVMH’s Asia ex-Japan grew strongly in 1H 2026.