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Publicis Media to Take LVMH’s APAC Media Business From 2027

Publicis Groupe logoPublicis Groupe
Sig3.13Sen+5.20Env0.00Soc0.00Gov-0.20
LVMH logoLVMH
Sig1.77Sen+1.01Env0.00Soc0.00Gov-0.23
WPP logoWPP
Sig2.74Sen-2.00Env0.00Soc0.00Gov0.00

Publicis Media will take over LVMH’s Asia-Pacific media account effective January 2027, ending WPP’s nine-year run. Reports say the work was awarded without a formal competitive pitch. Publicis will cover APAC markets except Japan, where Dentsu will continue, and it already manages LVMH’s North America media business. LVMH’s Asia ex-Japan grew strongly in 1H 2026.

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