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Publicis Groupe, Travis Kelce and 3 Arts Sports Launch NIL Venture

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Sig2.85Sen+4.15Env0.00Soc+3.10Gov+1.55

Publicis Groupe backs Tekta with Travis Kelce and 3 Arts Sports to help advertisers transact with college athletes through an NIL network spanning 45,000 Division 1 players and 68 universities. Publicis Sports clients get access to the network, combining athlete engagement and advertiser relationships to speed brand deals while aiming to keep partnerships compliant with NCAA, state, and conference rules.

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