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PROYA becomes first prestige Chinese skincare partner with Ulta Beauty

ULTA Beauty logoULTA Beauty
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Ulta Beauty is partnering with PROYA, the flagship brand of Proya Cosmetics, as the first prestige Chinese skincare brand to secure a full omnichannel partnership. The deal brings PROYA into mainstream US distribution after it previously relied on cross-border e-commerce and resellers. Ulta’s rigorous curation and focus on safety, transparency, and sustainable packaging support the brand’s credibility with customers.

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