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Primark Plans First Mexico Stores Via Partnership With El Puerto de Liverpool

Associated British Foods logoAssociated British Foods
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Primark, the specialty retailer, plans to open its first stores in Mexico through a strategic partnership with El Puerto de Liverpool. The stores will be operated under a franchise model, with Primark expecting its low-price fashion proposition to appeal to Mexican consumers. The retailer cites Liverpool’s experience and market knowledge as support for its growth.

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