Police Raid Starbucks Korea HQ Over Controversial “Tank Day” Marketing Campaign
South Korean police raided Starbucks Korea’s headquarters while investigating a marketing campaign widely seen as defaming 1980s pro-democracy activists. The company promoted stainless-steel tumblers and labeled May 18 “Tank Day,” a date tied to the Gwangju uprising. Shinsegae Group cancelled the campaign within hours and closed stores nationwide for mandatory history and sensitivity training.
Coverage (4)
- Police Raided a Starbucks Office in South Korea Over a Controversial Ad (ua.news)
- Police raid Starbucks' South Korean HQ over ad campaign that evoked massacre (bnnbloomberg.ca)
- Police raid Starbucks’ South Korean HQ over ad campaign that evoked massacre (wjhl.com)
- Police raid Starbucks Korea’s headquarters in Seoul over ‘Tank Day’ event (japantimes.co.jp)