PlayD Supplies AI Ad Management Tool ADInsight to Naver
PlayD, a SOOP subsidiary, will supply Naver with its ADInsight AI ad management solution. Tailored to Naver’s environment, the system analyzes ad performance and recommends operational improvements, including keyword bid adjustments, new creatives, and negative keyword registration. The tool aims to help small and mid-sized advertisers diagnose ad operations status, while PlayD plans further upgrades using real user feedback.