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Pinterest’s AI Recommendation and Shopping Ads Boost Revenue in Q2

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Sig2.75Sen+4.95Env0.00Soc0.00Gov0.00

Pinterest says its recommendation model and AI conversational assistant now power the shopping and advertising layer. It credits open-model efficiency for delivering transaction costs at under 8% of comparable closed models, enabling more assistant expansion. The company reported $1.18B Q2 revenue (+18% YoY) and $270M free cash flow, and advertisers saw a 28% ROAS improvement in shopping ad tests.

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