Pinterest Names Jason Fairchild GM of Programmatic and Affiliate
Pinterest is upgrading its board with more programmatic CTV inventory and appointing Jason Fairchild as GM of Programmatic and Affiliate. The change follows Pinterest’s acquisition of tvScientific and plans to fold tvScientific’s capabilities into Performance+, its AI-driven ads platform. Pinterest also aims to expand audience access via programmatic and affiliate buying to help advertisers prove cross-channel campaign outcomes.