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Pernod Ricard Targets RTDs and Small Formats in US Growth Strategy

Pernod Ricard logoPernod Ricard
Sig3.38Sen-1.34Env0.00Soc0.00Gov0.00

Pernod Ricard reported FY26 net sales of €9,404m, with organic decline of 3.9%, citing weak demand in the US and China and disruption from the Middle East conflict. Jameson and Kahlúa outperformed, while Skrewball and Malibu improved. RTDs rose 12% and small formats helped, but China sales fell 19% as macro, sentiment and regulations weighed on premium categories. The company’s US focus includes consumer recruitment, activation, RGM and RTD and small formats.

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