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PepsiCo Taps Publicis for Global Media as It Reshapes Marketing Model

Pepsico logoPepsico
Sig2.99Sen+0.61Env0.00Soc+0.06Gov-0.43
Publicis Groupe logoPublicis Groupe
Sig4.78Sen+5.61Env0.00Soc0.00Gov-0.69

PepsiCo is moving its global media duties to Publicis Groupe, after Omnicom previously handled the account, as part of a transformation to integrate media strategy, planning, activation, data, and technology across markets. The new One PepsiCo operating model aims to improve decisions across earned, paid and owned channels and boost consumer impact. Publicis also won major Coke media work in North America.

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