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PepsiCo Picks Publicis for Global Media Account, Publicis Quits Coke Pitch

Publicis Groupe logoPublicis Groupe
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Pepsico logoPepsico
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Coca-Cola logoCoca-Cola
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PepsiCo has chosen Publicis Groupe to handle its global media account, building a new AI- and data-backed model that brings strategy, planning, activation, connected identity and technology under one roof. The One PepsiCo approach will cover Pepsi, Gatorade and Lay’s across 200+ markets, displacing Omnicom as exclusive lead. PepsiCo said Omnicom will still support some creative, sports and PR briefs.

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