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PepsiCo Launches Global Agency Review for AI-Driven Marketing Transformation

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PepsiCo has started a global review of how it approaches marketing, focused on AI-driven transformation and inviting agencies and consulting firms to pitch for a new assignment. An Ad Age report says both major agency networks and consultancies are interested as PepsiCo aims to embed AI across decision-making, innovation, and marketing, amid marketers’ growing demand for automation and data-led expertise.

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