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PepsiCo India removes “energy” label from Sting packaging after FSSAI directive

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Sig2.50Sen-1.35Env0.00Soc+0.35Gov-0.40

PepsiCo India has removed the word “energy” from new Sting cans and bottles to comply with an FSSAI directive, starting production with revised packaging that is expected to reach retail soon. Advertising tied to the brand’s Formula One sponsorship is also being updated. The regulator says “energy drinks” aren’t a separate category and has flagged potentially misleading revitalising claims.

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