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PepsiCo consolidates global media account under Publicis’ One PepsiCo

Publicis Groupe logoPublicis Groupe
Sig4.40Sen+5.58Env0.00Soc0.00Gov-0.55
Pepsico logoPepsico
Sig3.08Sen+1.43Env0.00Soc0.00Gov-0.08

PepsiCo granted Publicis Groupe comprehensive management of its global media account without a pitch, consolidating planning, media buying, activation, connected identity and technology into a single “One PepsiCo” platform for 200+ markets. The move displaces Omnicom Media Group’s priority-market role for over two decades, while Omnicom remains involved in creative, public relations and specific projects.

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