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PepsiCo boosts Silverstone F1 presence with 2026 race activations

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Sig1.35Sen+3.70Env0.00Soc+1.20Gov0.00

In July, PepsiCo brands supported the FORMULA 1 PIRELLI British Grand Prix 2026 at Silverstone, helping power a record weekend of 564,000 fans through interactive activations and on-track moments. The collaboration with Formula 1 and the Mercedes-AMG PETRONAS team featured a live debut of a new F1-inspired track. Gatorade and GSSI backed hydration in the paddock with sweat testing and bespoke strategies using F1 ACADEMY’s Lisa Billard plus drivers George Russell and Kimi Antonelli, alongside branded prizes and access for future events.

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