businessinsider.com

PepsiCo Awards Publicis $1.7B Global Media, Data and Tech Account

Pepsico logoPepsico
Sig2.85Sen+2.10Env0.00Soc0.00Gov0.00
Publicis Groupe logoPublicis Groupe
Sig4.70Sen+2.10Env0.00Soc0.00Gov0.00

Madison Avenue was surprised when Publicis Groupe won PepsiCo’s $1.7 billion global media, data and tech account without a traditional pitch. Omnicom had been PepsiCo’s global partner for more than 25 years, though Publicis worked with the company in some Asian markets. The shift reportedly comes as Publicis withdraws from Coca-Cola’s global pitch and plans to resign its North America account.

Coverage (1)

ABOUT

What is Fimmer?

Most feeds treat all company headlines the same. An executive interview, an office closure, stock analysis, and a data breach can sit side by side with no sense of scale. Fimmer ranks coverage by what matters, so important events stand out and signals are prioritised over noise. We cluster related company news and score each story using a range of metrics, so you see the most crucial stories first.

SCORING

What do the scores mean?

Significance (0–10) measures the scale of the real-world impact. Sentiment and ESG (−10 to +10) indicate the tone of the coverage and whether the change relates to environmental, social, or governance factors. Together, these scores help distinguish meaningful developments from routine company news. More information about our scoring methodology can be found on our About page.

DISCOVERY

Explore more on Fimmer

Search more than 10,000 public companies, browse the company index, explore their scores, and read the coverage behind them, with our core features available to everyone for free.

For more advanced features, Pro gives you access to dynamic feeds, custom sorting, and more ways to track the companies that matter to you.

More with Pro