P&G to Buy Supplements Maker Thorne for $3.8 Billion in Wellness Push
P&G will buy supplements maker Thorne for $3.8 billion, accelerating its move into health and wellness as preventive care trends and weight-loss drug popularity lift demand for vitamins and supplements. The deal places P&G alongside rivals competing in the crowded VMS sector, including brands like New Chapter, Metamucil and Align Probiotic. Analysts view premium supplements as a route to younger consumers, and the transaction is expected to deliver over $3 billion in returns for L Catterton.