Omnicom CFO calls PepsiCo loss to Publicis a disappointment
Omnicom’s CFO describes the loss of PepsiCo to Publicis as a disappointment and says teams will conduct a root-cause review into what drove the account change, including whether past ties influenced the outcome. He expects tough questions ahead, notes the end of a long, largely unreviewed client relationship, and says Omnicom will adjust its future media pursuit strategy.