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Olander Leaves Nike After 21 Years to Build Sportswear Brand

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After 21 years at Nike, including VP roles in digital sport and global digital innovation, Olander left in 2017 to build his own weighted-sportswear brand. His research stemmed from finding few well-designed, non-black weighted vests and focused on microloading to help people burn more calories, honoring a U.S. Navy SEAL Lieutenant Michael Murphy.

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