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Novo Nordisk Sues Eli Lilly Over Alleged Deceptive GLP-1 Ads

Novo Nordisk logoNovo Nordisk
Sig2.85Sen+0.95Env0.00Soc+0.55Gov+1.05
Eli Lilly logoEli Lilly
Sig2.65Sen-3.85Env0.00Soc-1.25Gov-2.90

Novo Nordisk sued Eli Lilly in New Jersey, alleging Lilly’s GLP-1 ads compared higher doses with lower doses, relied on outdated clinical evidence, and used fine-print disclosures that Novo says were insufficient to fix a misleading overall impression. The company seeks a permanent injunction, corrective advertising, and damages related to nationwide DTC campaigns for weight loss and type 2 diabetes.

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