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Novo Nordisk Confirms Omnicom as U.S. Media Assignment After Review

Novo Nordisk logoNovo Nordisk
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Omnicom Group logoOmnicom Group
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Novo Nordisk confirmed that Omnicom has won its U.S. media assignment after a review, ending speculation around the outcome. The company spends more than $600M annually on media and previously used WPP’s Wavemaker in the U.S. The award comes as Novo Nordisk pursues legal action against Eli Lilly over alleged false GLP-1 advertising.

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