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Netflix to Report Box-Office Revenue for Six Upcoming Theatrical Films

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Netflix will begin reporting box-office revenue numbers for six upcoming theatrical movies and is planning much longer theatrical runs than in the past. Titles include Greta Gerwig’s Narnia: The Magician’s Nephew (about 50 days) and the Christmas release Charlie and the Chocolate Factory (about 47 days). The shift is framed as high-profile marketing to help grow streaming subscribers and revenue.

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