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Nestlé Purina to Use AI Agents for Consumer Insights and Decision Workflows

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Nestlé Purina North America plans to launch AI models and agent-based decision workflows to turn consumer insights into faster business decisions. Teams will configure agents and decision paths around operations, priorities, systems, and KPIs to keep workflows repeatable and scalable, including AI optimizations to improve visibility and efficiency for Ukraine’s REX. The effort supports a marketing operating-model shift toward deeper, data-driven insights.

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